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For founders & business owners

Supercharge your Product Hunt launch

As a founder or business owner, a successful Product Hunt launch can be a total game-changer for driving awareness, generating leads, and even attracting investors. But to truly maximize your launch impact, you need to proactively build buzz and make connections with the right audiences ahead of time.

That's where leveraging Botdog can make a huge difference. By combining Botdog's automated outreach capabilities with a strategic launch promotion plan, you can methodically cultivate an army of supporters ready to celebrate and upvote your new creation on launch day.

But first - make sure you read Product Hunt's official launch guide for founders. It's packed with great advice to set you up for success.

Once you've gone through that, here's how you can use LinkedIn and Botdog to give your launch an extra boost:

Step 1: Define Your Target Audiences

Get clear on who your ideal users, customers, and communities are. This could include specific roles like DevOps Engineers or Growth Marketers, skills like Python or SQL, industries like SaaS or ecommerce, locations, etc.

You can also import list of people who previously commenting other Product Hunt posts on LinkedIn, etc.

Step 2: Search LinkedIn and Import Contacts

Run detailed searches on LinkedIn for profiles matching your target audience criteria. Import those profiles URLs directly into Botdog.

Step 3: Set Up Automated Outreach Campaigns

Within Botdog, create automated multi-step campaigns to connect with those imported contacts over the weeks leading up to your launch. This could include:

  • Sending connection requests
  • Sharing sneak previews, teasers, or behind-the-scenes content
  • Dropping big launch announcements

Step 4: Promote With Owned Audiences

In addition to expanding your network, create automated campaigns in Botdog to continuously re-engage your existing followers, email lists, etc. with launch updates.

You can use pre-messages like:

Our product is launching on PH Monday! We've worked hard on this and your support upvoting would mean the world: [PHLAUNCHTEASERLINK]

Step 5: Monitor and Optimize

Keep a close eye on your Botdog analytics to monitor campaign performance. Use the data to identify what's resonating and optimize your messaging.

With Botdog working behind the scenes, you'll be able to methodically build an audience of hyper-connected, engaged supporters primed and ready to show up for your Product Hunt launch day.

No more struggling to get noticed or waiting for luck. Take a proactive, strategic approach and pack the virtual launch room with enthusiastic people motivated to upvote and celebrate your new creation.Keep a close eye on your Botdog analytics to monitor campaign performance metrics like connection acceptances, replied comments, link clicks, etc. Use this data to quickly identify what messages and visuals are resonating best so you can double down on them.

With Botdog's automated campaigns running behind the scenes in the weeks leading up to your launch, you'll systematically build an army of supporters - from brand new connections to existing followers - who are primed and ready to celebrate launch day with you.

Launch days can make or break a startup, so don't leave it up to chance! Take this proactive, strategic approach using Botdog and you can essentially pack the virtual room with an engaged crowd genuinely excited to upvote and spread the word about your latest creation.

No more hoping the right people randomly see your launch. With automated pre-promotion to targeted audiences, you'll ensure your Product Hunt debut gets maximum visibility and the warm reception it deserves.